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SheFinds News: Diddy's Done it Again

December 15, 2005 by shefindsrebecca
shefinds | Style


Diddy’s new scent Unforgivable smells like… success. Rapper Sean Puffy Combs recently delivered the first shipment of his new men’s scent to Saks Fifth Avenue in Manhattan – showing up at the store in a Brinks security truck. More than 500 fans stood behind police barricades in 38-degree coldness to catch a glimpse of Diddy. By the time he’d left the store at noon, 30 of the $300, 2.5-oz. perfumes had been sold – five while he was standing at the counter.

Reports WWD: The packaging – smoked gray glass in a clear acrylic holder, topped with a gunmetal sculptured cap and packaged in a black keepsake box – was inspired by Combs’ favorite things, including Ferraris, yachts and planes, and his homes around the world. Exactly what do Ferraris, yachts, planes and wealth smell like? The blog Luxist writes that the top notes of Unforgivable are Sicilian lemon, Italian bergamont, Moroccan tangerine, grapefruit, juniper and sparkling champagne accord.

P. Diddy is offering two versions of Unforgivable – the “couture” version will be carried by Combes’ own U.S. stores and by the Saks in NYC, as well as in Beverly Hills, Atlanta, Bal Harbour and Dadeland. A less pricy version will debut at about 1,800 department and specialty stores, including Macy’s and Sephora, in mid-February.

Find the couture version of Sean John Unforgivable at Saks.com.

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