A Find: Fidelity Jeans

November 20, 2005 by tamara
shefinds |

Some jeans really do make your butt sing. The problem is, I could have sworn I heard strains of “I like big butts and I cannot lie…” coming from my bottom recently. Living in Vancouver, BC, a mecca for outdoor enthusiasts, I’m surrounded by beautiful people and their amazing bodies. Mine doesn’t fall into that category naturally, so I have been researching which denim line and cut will help me look my best. (And by researching I mean I’ve been looking at a whole lot of bums.) In bars and cafes, at concerts and campuses, no jean is more prevalent in this city than Fidelity. At an art show I attended, every single woman in the studio in jeans, was in Fidelity. I knew I had to delve a little deeper into these derrieres.

The man behind the fabulous butts is Vancouver-based Jason Trotzuk, who is a veritable darling of denim. His mandate is a pair of jeans to fit every body type, and let me tell you – he knows what he is talking about! He named the line Fidelity as the word really speaks to him. “…[it] means allegiance, loyalty, devotion to something or someone,” he explained to me in his Yaletown studio.

I am pledging my allegiance to Fidelity – I got a pair the day I interviewed Jason. I told him and the women in his office that I might start backing into rooms as my butt looked so good! Fidelity Jeans can be found online at marshallsclothingcompany.com. Your purchase also supports charities through the Fidelity Indigo Foundation, a non-profit division that raises money and awareness. My behind is singing a much happier tune!




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