Discover Designers: Joe Fresh Style

March 30, 2006 by tamara
shefinds |

We fashionistas living up here in Canada often lament the fact that Americans get all the good stuff first. We’re not even necessarily talking high fashion either – we don’t have J. Crew here, or even Target. But now we do have someone (or something) to which we can lay claim before you folks down in the U.S…Joe. So who’s this Joe guy? It’s Joe Fresh Style, and Joe is actually Joseph Mimran, the man behind three of Canada’s best known and most loved fashion lines – Alfred Sung, Club Monaco and Caban. In addition to Joe Fresh Style’s amazing selection of pieces that fit great, the best part is that there is nothing over $39. Available only at 40 Real Canadian Superstore locations across the country, is it worth Americans to take a trip up to Canada? I think so.

With only the intention of “scouting”- after an hour in the change room I bought a large part of my new spring wardrobe – two pairs of ballet flats (one pair voile, one pair camo), two skirts, a shirtdress, a pair of cargo pants, two pajama pants and two camisoles. For about $220. Oh yeah, that’s Canadian currency too! You can find info on the collection at To see what’s in a store near you, check out



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