What: Amy Sedaris pastry pouch
Why: Lately it seems like there isn’t a celebrity who hasn’t launched their own line of premium denim, children’s clothing, handbags, etc. The latest actress cum designer is “Strangers With Candy” star Amy Sedaris, but instead of overpriced tank tops, the delightfully quirky Sedaris has designed the pastry pouch as the celebrity winner of Fred Flare’s Next Big Thing contest. The beaded bag resembles a sparkly Pop Tart but is better suited for holding sunglasses, not breakfast pastries. Proceeds go to the House Rabbit Society, a nonprofit that rescues rabbits. Now that’s hoppin’ fresh dough.