Court Documents: Abercrombie & Fitch Sues Surf Style Over Seagull Logo
March 9, 2011
Another day, another fashion lawsuit. WWD reported Abercrombie & Fitch is suing Florida surfwear company Surf Style Retail Management for using a seagull motif court papers claim are “identical or nearly identical” to Hollister’s flying seagull closely resembles the logo they use for their Hollister brand.
Though the company had agreed to a cease and desist from A&F back in May, they have since ignored court orders, continuing to use the logo on their apparel. A&F maintains this has “caused, and continues to cause, substantial and irreparable harm to A&F’s goodwill and reputation.” What do you think, would you be easily confused by the seagull?
Click the documents below to enlarge…