Aerin Lauder's Latest Addition To Her Lifestyle Brand: Fragrance

July 26, 2013 by Sara Alderman
shefinds | beauty

Aerin Lauder has been a busy woman since founding her lifestyle brand in 2011. AERIN already includes cosmetics, home items, jewelry, purses and now we can add fragrances to the list. In an article today from WWD, Lauder announced that she is launching five scents to kick off her fragrance collection. She was inspired to do fragrances since she always connects memories with a specific scent. Lauder created not one, but five fragrances so that you can choose how you want to smell in a certain moment. Each fragrance is made with a short back story, we break it down for you:

Gardenia Rattan: This fragrance is for summer and should make you feel like you’re at a garden party.

Amber Musk: This one is all about winter and features coconut water.

Lilac Path: It’s inspired by, you guessed it, lilacs. Lauder made this scent after a lilac bush from her late grandmother Estée Lauder‘s summer home.

Ikat Jasmine: For the “modern woman” who has killer style.

Last but not least, Evening Rose: It’s a scent that you can wear anytime and takes you from day-to-night.

The fragrances retail for $110 each and launch this November. But can we just talk about how cute the packaging is for one quick second? The prints are fabrics from Lauder’s designs, obviously.

Want more beauty news? Check out: beauty trends men hate, why your hair sucks this summer and photoshop face cream



beauty, News


Sara Alderman has covered topics from fashion to beauty and beyond.

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


Psst! These Are The Best Skincare Brands You *Need* To Be Using

Hoping to whip your skin into shape this year? It ...


These Are The Best Hair Care Brands SheFinds Editors And Readers Swear By

If your hair just isn't acting right, it might ...


The 10 Best High-End Makeup Primers Money Can Buy

Remember the days when primers weren't a thing? How ...


Here's How To Get 9 Invisibobble Hair Ties For Less Than $10!

Chances are you've encountered at least one woman wearing ...


These Are The Best Body Care Brands That You Should Be Using Every Day

Feeling like your daily shower routine needs an update? Well ...


This $7 Face Cream Makes Your Skin Smoother And Firmer Overnight--Really!

If the cold and wind this winter are taking a ...