Aerin Lauder's Latest Addition To Her Lifestyle Brand: Fragrance
July 26, 2013
Aerin Lauder has been a busy woman since founding her lifestyle brand in 2011. AERIN already includes cosmetics, home items, jewelry, purses and now we can add fragrances to the list. In an article today from WWD, Lauder announced that she is launching five scents to kick off her fragrance collection. She was inspired to do fragrances since she always connects memories with a specific scent. Lauder created not one, but five fragrances so that you can choose how you want to smell in a certain moment. Each fragrance is made with a short back story, we break it down for you:
Gardenia Rattan: This fragrance is for summer and should make you feel like you’re at a garden party.
Amber Musk: This one is all about winter and features coconut water.
Lilac Path: It’s inspired by, you guessed it, lilacs. Lauder made this scent after a lilac bush from her late grandmother Estée Lauder‘s summer home.
Ikat Jasmine: For the “modern woman” who has killer style.
Last but not least, Evening Rose: It’s a scent that you can wear anytime and takes you from day-to-night.
The fragrances retail for $110 each and launch this November. But can we just talk about how cute the packaging is for one quick second? The prints are fabrics from Lauder’s designs, obviously.