X
X

Enter to win a free product from Dr.Brandt

*By entering to win, you agree to receive future emails from Dr.Brandt and SheFinds.

Celebrity

Aerin Lauder's New Company, "AERIN," Will Include Accessories, Beauty, And Home

April 7, 2011 by Eileen Conlan
shefinds | Celebrity

A few more details about Aerin Lauder’s fashion company (other than the fact that she aims “to be like Tory Burch”) have emerged, via Business Wire. In a press statement last night,  Estee Lauder revealed the tenatative name for the line is AERIN (totally called it). The company, which will focus on luxury accessories, jewelry, beauty and home, will launch in 2012.

Aerin Lauder said, “AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estée: passion, style, hard work, family, and, of course, all things beautiful. AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow.”

Her brand will include launching her own makeup line under the AERIN name…

to be sold at Estee Lauder counters, likely targeting a new generation of cosmetics buyers with eclectic tastes.

While we didn’t see that one coming, we should have guessed it–after all, makeup runs in her blood.

Check our more fashion news, plus all of this week’s best sales and deals.

 

Tags:

beauty, News

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Celebrity

Brad Pitt Might Be Dating An MIT Professor!

April 11, 2018 by Emily Belfiore
OMG!

Celebrity

You Won't Believe How Much Meghan Markle & Prince Harry's Royal Wedding Will Cost

April 10, 2018 by Lisa Fogarty
It's a doozy, even by royal standards.

Celebrity

OMG--Rachel McAdams Is A Mom Now!

April 10, 2018 by Emily Belfiore
Congrats, Rachel!

Celebrity

4 Heels That Meghan Markle Could Wear On Her Royal Wedding Day

April 9, 2018 by Lisa Fogarty
Fit for a royal.

Celebrity

The Super Affordable Jeans Celebrities Swear By For An Instant Butt Lift

April 7, 2018 by Jessica Harrington
They fit like a glove.

beauty

Jennifer Lopez Just Made The Most Amazing Announcement Ever & We're Freaking Out!

April 6, 2018 by Emily Belfiore
We can't believe this is FINALLY happening

Celebrity

6 Weird Royal Fashion Rules That Kate Middleton & Meghan Markle Have To Follow

April 6, 2018 by Lisa Fogarty
There's a strict set of rules.

Celebrity

What Will Meghan Markle's Royal Title Be Once She Marries Prince Harry?

April 5, 2018 by Lisa Fogarty
She's not a princess.

beauty

6 Cheap Skincare Products Celebrities Swear By For Younger-Looking Skin

April 4, 2018 by Emily Belfiore
They're all under $20!

Celebrity

Are Blake Lively & Ryan Reynolds Breaking Up, Too?!

April 3, 2018 by Emily Belfiore
NOOOOO!

beauty

Is Victoria Beckham Launching Her Own Skincare Line? Here's What We Know So Far!

April 2, 2018 by Jessica Harrington
This is exciting news.

beauty

The One Red Carpet Trick Celebrities Swear By For Younger-Looking Skin

April 2, 2018 by Emily Belfiore
It all makes SO much sense now!

Celebrity

The One Red Carpet Trick Celebrities Swear By For Sagging Skin

April 1, 2018 by Emily Belfiore
It's SO easy to do!

Celebrity

4 Detox Foods Celebs Swear By For Weight Loss

March 31, 2018 by Lisa Fogarty
They're already in your fridge!

Celebrity

Is Angelina Jolie *Finally* Moving On From Brad Pitt?

March 30, 2018 by Emily Belfiore
She might have a new man!

Celebrity

We Have All The Details On Meghan Markle's Wedding Day Tiara

March 30, 2018 by Jessica Harrington
She has a lot of options.

Celebrity

The White Sneakers Celebrities Always Wear--& They're Not That Expensive!

March 30, 2018 by Emily Belfiore
We NEED a pair now!
LOAD MORE
+
LOAD MORE POSTS