Why: Its lame “Shop Without Sin” tagline belies an actually cool shopping tool that, with a little tweaking, provides personal-shopper-selected clothes, shoes, and handbags from third-party stores to your inbox. To get started, the Stylyzer tool—designed to winnow tastes—takes you through a series of celeb photos and asks you to choose between two different looks.
My result: Sporty Modern, but I tweaked it a little by adding a few other looks that also suited my style.
You can then enter your specific sizes — a key difference from other shopping sites. And if you have time and want to get it just right, the tool has a Style Preferences section that lets you tell it what you don’t like. Hate orange stilettos and purple maxi dresses? You’ll never see them in your results. Submit selections and pick how often you’d like to receive shopping alerts (twice a week, daily, or Tuesdays) and you’re all set.
You can also pick which brands you love and hate. So if I truly adhere to my Sporty Modern title, then BB Dakota and Joe's Jeans should be two favorite brands. While I wouldn't mind wearing this blazer ($50) and jeans ($163) combo for a casual night out, I'm more excited to see the picks delivered to my inbox next Tuesday.