We first reported that celebrity stylist and fashion icon Rachel Zoe was breaking into the beauty biz back in September when news broke that she was opening a blow dry salon. Just four short months later and the doors of DreamDry, Zoe’s new hair salon, will open to its first customers tomorrow!
According to The New York Times, DreamDry–located at 35 West 21st Street in New York City–plans to give every clients the A-list experience. Before each appointment, customers will get an iPad to check out the salon’s service list. Afterwards, every customer gets her look photographed and saved in a personal gallery to track her style evolution. The perks don’t stop there, though. Customers will also be able to checkout right from the styling chair and the more you go, the more loyalty points (and rewards!) you earn.
Now let’s talk money. Just how much will a styling session at DreamDry set you back? Blowouts will cost, wait for it, $40, and dry hairstyling will be $20-30. Not bad, RZ!
Want to give the salon a try? You can book an appointment at dreamdry.com or by calling (212) 886-5194.
More beauty news we’re excited about? Urban Decay’s Oz palette, the Butter London lip gloss and nail duo from the DANNIJO presentation and The Body Shop’s new absinthe product line.