The Viva Glam MAC campaign is iconic. For the past 18 years, this campaign has donated all of their proceeds from Viva Glam merchandise to the men, women, and children affected by HIV/AIDS. What makes this campaign so iconic is the fact MAC has had the some of the top people in the entertainment industry represent the campaign as their spokesperson. Mary J. Blige, Christina Aguilera, Missy Elliott, Fergie, Rihanna and Miley Cyrus have all been the faces behind Viva Glam. Now, Ariana Grande is stepping up to the plate.
The Viva Glam collection in the past has consisted of pink and taupe brown hues, specifically for Cyrus and Rihanna. But Grande’s collection is much more dark and fits perfectly to the pop princess herself.
The lipstick practically looks black in the tube, but on Grande it shows as a vampy, deep plum shade. This collection is set to release in January 2016.
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