It seems like everyone from Louis Vuitton to Smashbox to Kiehl’s and Urban Outfitters has collaborated with an artist of some kind recently, and now Lulu Guinness has a name for it: portable art! #Genius.
Pop artists (like Jeff Koons, Andy Warhol and Rob Pruitt) and even graffiti/street artists (like Curtis Kulig and Keith Haring) have been tapped for designer collabs in the past year or so, and now the queen of quirky is getting in on the action with the Lulu Guinness Paint Project. Guinness just tapped British artist Joseph Steele, deemed “the next Damien Hirst,” to give her signature lip design a museum-worthy makeover for their new “Hug and Hold” line of custom clutches. Steele, who is known for using explosives to splatter paint on his canvases, used a paint cannon (yes, you read right) to create 180 one-of-a-kind bags for Guinness.
Nine of the 180 custom “Hug and Hold” paint-splattered bags.
Starting July 12, the “It” bag is redefined as a piece of wearable, custom art (no prints allowed!), putting your PS1 or Balenciaga to shame. Look out for the limited collection on luluguinness.com next week.
[Photos: Joseph Steele, Telegraph UK]