As Seen On: NBC's Today Show
July 18, 2006
Did you know that one in three women will develop some form of cancer in her lifetime? And that a recent study found 58 percent of women consider hair loss to be the worst side effect of chemotherapy? Panteneâ€™s new charity initiative, Beautiful Lengths, is going to make the process a little easier by making real-hair wigs for women who have lost their own during chemo treatments. It’s like Locks of Love, which collects hair to make wigs for children going through cancer treatment, but for adult women — the first charity of this kind. The initiative kicked of yesterday when Diane Lane bobbed her hair on the Today Show and will collect hair through January 2007.