Banana Republic's Going Green: Or Are They?

April 15, 2008 by Courtney
shefinds |

Whenever you read about shopping for organic foods or integrating organic products into your household, the experts seem to advocate taking small changes. They know that going all green, all at once isn't very feasible, but trading out just one plastic bag for one made of a reusable material is a right step.

Channeling this one-step-at-a-time philosophy is Banana Republic, with a new Green Collection that incorporates not only organic cotton but soy silk, hemp, and bamboo. Although the level of 'organic' varies (much like non-certified organic foods), they are at least making an effort. However, the collection has sparked some controversy due to the fact that not all materials in the clothes are eco-friendly, and critics argue that this might be a form of false advertising. Is it ok to pair organic cotton with foam pads in a dress? We see their point, but we actually think that baby steps are better than no steps at all. And the pieces are actually quite adorable. The colors are generally limited to beige and green, but the classic looks like this short belted trench coat make up for the limited color palette.

But take note: the Green Collection won't debut in stores until April 22nd (Earth Day). In the meantime, go to for 40% chic spring styles. We especially love the retro-inspired accessories and bags.

What do you think? Is Banana right in advertising this collection as green? 



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