Entrepreneur Barbie has her own LinkedIn page. Back in June, Mattel debuted Barbie’s LinkedIn page and she already has just over seven thousand followers. Her resume is pretty impressive, too. Barbie has had quite the work life, boasting more than 150 different careers. Although it’s quite comical to see Entrepreneur Barbie on LinkedIn, it has people wondering if it will send the wrong message to girls.
According to a study conducted in March, Oregon State University, “found that girls who play with Barbie dolls see fewer career options for themselves than for boys – even if they played with the career-focused, doctor version of the doll.”
Aurora M. Sherman an associate professor in the School of Psychological Science at OSU said in a press release, “It creates a limit on the sense of what’s possible for their future.” And while young girls certainly aren’t using LinkedIn, Sherman sees it as a “ploy for adults” to buy their daughters new toys, according to Forbes.
She told Forbes in an email interview, “So, whether the ad campaign is a good move or not depends on whether adults believe the hype. My findings indicate the hype is just that — another cynical attempt to profit.”
I won’t lie, I just followed Entrepreneur Barbie on LinkedIn.
Do you think Barbie’s LinkedIn page will send the wrong message?