Bargain Beauty: Perk Up Your Makeup Bag With The New Essentials

February 1, 2010 by SheFindsErin
shefinds | Style

Apparently in the cosmetic world, you can make an old formula do new and exciting things—and become a hot ticket item again—by pairing it with an innovative new applicator. We admit we were intrigued by some of the new and funky-looking makeup brushes out there now.  L’Oreal Paris has introduced never-before-seen brushes for three of its products that piqued our interest:

For Face: True Match powders and foundations are signature products for L’Oreal. They’ve put the classic liquid-to-powder formula back in the spotlight with the addition of the True Match roller ($12.79), a device that looks just like what you would use to paint your living room, but in miniature form. The idea behind the roller is that it gives the most even, controlled application without leaving behind those pesky streaks around the forehead and jawline, so you don’t have to spend your morning dabbing at your face with a makeup sponge.

For Eyes: The wand on L’Oreal’s Telescopic Explosion mascara ($7) may look like some sort of gladiatorial torture device, but really, this spiky, orb-shaped brush is the ideal shape for plumping up those hard-to-reach corner lashes, which is pretty cool, considering usually we can’t even see those lashes. Sexy retro cat eyes have never been so easy to achieve.

For Lips: Once you’ve tried the teardrop-shaped brush that comes with Infallible Plumping Lipgloss ($9.99), you’ll be ready to kiss those other pedestrian gloss wands goodbye. The heart-shaped applicator allows you to line and define lips, and the tiny reserve of gloss that sits in the middle is the perfect amount for one application, so you’re never wasting gloss or getting an overly gooey pucker.

Still deciding? We’ve rounded up the best concealer, essential mascaras, and favorite lip balms for you to choose from.


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