What: Aveeno Positively Radiant Exfoliating Body Wash, $6
Why: Say what you will about tofu and soy milk, but from this moment on, let's never doubt the humble soybean again: as Aveeno's avant-garde Positively Radiant products have repeatedly proven, its extract is a skin softening miracle.
The exfoliating body wash of this line not only uses grains that gently scrub the skin to remove dead, dull layers, but it also contains soy that visibly smooths the skin's texture. You will see and feel the results quickly, as dry winter skin stays moisturized all day and blotchy areas begin to blend-in to make a more even skin tone. Unlike many products whose tantalizing apellations are just schemes thought up in the Marketing Department, the Positively Radiant Exfoliating Body Wash actually deserves its name.
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