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This Supplement Brand Is Helping Women Over 40 Feel Like Themselves Again—Here’s How!

August 21, 2025 by Brooke Hardington

 

My mom has always been a stickler for vitamins. When I was a kid, I remember her putting them on our plates at mealtimes (I’d usually hide them). But now that I have a child of my own, I have a new appreciation for her commitment to wellness—and a much deeper understanding of just how important it is to support your body through every phase of life.

As we age, our bodies’ ability to absorb and utilize nutrients from food can decline, potentially leading to deficiencies. (This tracks, because I’m definitely feeling a different kind of way in my 30s than I did in my 20s.) Add in age-related changes like decreased bone density and muscle mass, and it’s easy to see why supplements become such an important part of overall wellness.

Enter BB Company. Their mission is simple, but powerful: to help women not just navigate menopause, but thrive during it. With a natural, hormone-free approach to wellness, BB Company has already helped more than 3 million women in their 40s and beyond achieve what they call “menobliss,” aka a balanced state that empowers them to feel like themselves again.

Formulated with input from leading health experts and produced in GMP-certified facilities in the U.S., BB Company’s supplements are designed to support everything from hot flashes and mood swings to sleep and libido, without the use of synthetic hormones. I might not be in the right stage of life for their products just yet, but they’re already on my radar.

And if you’re going through it, these three go-to picks should be on yours, too!

BB Company Provitalize ($53)

As the #1 best-selling menopause supplement on Amazon, Provitalize is specially formulated to support women facing one of the most frustrating challenges of menopause: unwanted weight gain and joint pain. (I’ve heard about this from multiple women post-menopause—sadly, it’s all too real.)

Unlike harsh diet pills or hormone-based products, Provitalize takes a gentler, more holistic route. It features a unique blend of weight management probiotics and powerful botanicals like turmeric, moringa leaf, and curry leaf extract, all chosen for their rich antioxidant and metabolism-supporting properties. Together, they help reduce bloating, ease joint stiffness, and support gut health so you can feel lighter, more mobile, and more like yourself again.

Gut health, in particular, is a key focus here. By helping to rebalance your microbiome, Provitalize may make it easier to manage weight, boost energy, and improve overall well-being from the inside out.

BB Company Radiancy ($49)

Next up is Radiancy, BB Company’s glow-up from the inside out. This supplement is all about supporting the parts of your body that tend to get less attention … until they start to feel uncomfortable. With a targeted blend of hyaluronic acid, ceramides, and other nourishing ingredients, Radiancy iis a thoughtful, all-in-one solution that helps women feel more confident, comfortable, and radiant through every stage of menopause.

One of Radiancy’s standout benefits is its support for vaginal health. As estrogen levels drop, dryness and discomfort during intimacy can become common, but Radiancy acts as a natural lubricant to reduce friction without the need for synthetic hormones or topical products. That same hydrating power also works to improve skin elasticity, reduce dullness, and support stronger, shinier hair.

BB Company Marine Magnesium+ B6 ($28)

Marine Magnesium+ B6 is what I’d call a foundational supplement. It supports daily energy, recovery, and a sense of calm so your body can function at its best. Plus, BB Company uses a natural, marine-based magnesium that’s gentler on the stomach and more soluble than many synthetic versions (looking at you, magnesium glycinate).

This highly bioavailable form is designed to support full-body wellness, from bone and joint health to heart function, relaxation, and better sleep. If you’ve been feeling restless at night, sluggish during the day, or just a little out of sync, a high-quality magnesium supplement like this one can make a real difference.

BB Magnesium is also formulated with Vitamin B6 and includes over 72 trace minerals, which help enhance absorption and boost results, so your body actually gets the benefits you’re paying for.

As someone who’s come to appreciate my mom’s dedication to wellness more and more over the years, I’m always on the lookout for thoughtful, science-backed ways to support my body (especially as it continues to change). Whether you’re actively navigating menopause or just preparing for what’s ahead, BB Company’s holistic, hormone-free approach offers real support without compromise.

These three customer favorites are a great place to start—but while you’re at it, be sure to explore BB Company’s full collection for even more natural, expert-backed solutions!

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