beauty

BB Creams… For Your Hair? Pre-Order Keratin's New Beauty Balm Now.

January 25, 2013 by Jenn Rice
shefinds | beauty

You’ve read about BB, CC and DD creams by now, right? The alphabetic skincare craze, which originated in Korea, has swept the market; first with BB (for “blemish balm, blemish base and beauty balm”), then CC (“color control cream”) then most recently DD (“daily defense”). But the double-letter trend just entered all new territory: KeratinPerfect, the Rolls Royce of hair smoothing products, just announced that it will launch the first-ever BB cream for your hair. The beauty balm promises to deliver conditioning and anti-aging benefits, and also doubles as a serum plus oil for added shine. Nano-keratin molecules also help restore your natural keratin supply, and repair hair from the damage caused by styling tools and other environmental factors. Or at least that’s what the folks at the lab tell us. To sum it up, it’s an all-in-one product that “repairs, protects and perfects” hair:

The KeratinPerfect Hair BB 3-in-1 Multi-Action Hair Beauty Balm ($28) launches in March 2013 and is available for pre-order now.  If BB creams are any indication of how perfect things can be (aka a flawless face), we seriously can’t wait to get our hands on this.

For more beauty news, get a sneak peek at the Alber Elbaz x Lancome collaboration, learn more about Shiseido’s washable makeup base and get excited about Panasonic’s upcoming gel polish remover.

 

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