Why: HIP stands for High Intensity Pigments — and that’s what these eyeshadows claim to be. Claim they may all into the night; these definitely pack a high-color punch that lasts.
I’m wearing “Dynamic,” a duo of chocolate and gold shown here. For evening I wet the darker shade and use it as a liner using the lighter shade as an all-over wash on the lid. For daytime I use the gold to rim around my eyes, which brings out the specks of yellow in my normally baby blues. That’s just me, but HIP comes in all sorts of colors, so you’re bound to find a combo that’s right for you like Playful in pink, Sassy in blue and Lively in green.
These are the ideal little compacts to act as your go-anywhere makeup, blending easily and building to your desire level of intensity. And don’t fret about being hip to wear them. Although they pack a lot of pigment into a tiny compact, they’re just as sexy on any gal, no matter what her demeanor.
Get Yours: Drugstore.com