Why: Once a year, the beauty magazines will come out with a decade-based planner to skin care: Do this when you’re 20! Do that when you’re 30! And now that you’re 40, freak out!
Thankfully, not all products are marketed to the dewy-skinned set. Emerita, which has been producing products for women for years, recently came out with an entire line of skin care products aimed at the 40+ woman. I’m especially impressed with the Dark Circle Eye Serum; a product that any woman with tired eyes — no matter what her age — can appreciate.
The Dark Circle Eye Serum isn’t excessively oily or heavy in smell. Plus, I can feel good using it. Emerita is paraben-free, does not test their products on animals, and includes natural ingredients such as green and white tea extracts and cucumber. This ups the ante and does away with those scary-sounding, skin-damaging free radicals.
Price: On sale for $24. Originally $32.
Get Yours: Drugstore.com