Noting a wide disconnect between the way real women see themselves and the airbrushed perfection found in magazines, companies like Fresh and Dove have started using more relatable models in their ad campaigns. Fresh has chosen two friends of its founders as the new faces of their upscale brand, citing how much character and life appears in their faces. Dove goes even further with their “Campaign For Real Beauty,” which launched in the UK in 2004. Featuring an array of women plucked off the street, the campaign hopes to start a dialogue exploring the meaning of beauty today. With recent studies showing a direct link between rigid standards of beauty and low self-esteem in girls and women, there should be plenty to talk about. Join the discussion at Dove’s Campaign For Real Beauty website, where you can share your views on topics such as aging, body image, and unconventional beauty.
See Dove’s many faces of beauty at Dove.com. And, buy $15 worth of Dove beauty products and get this free tote via mail in rebate, valued at $45. A portion of the proceeds go to uniquely ME!, a program in partnership with the Girl Scouts of America that aims to foster high self-esteem in young girls. Dove products like their Body Wash, Sensitive Skin are available at drugstore.com.
Nourish your natural beauty with the line of sophisticated skincare products available at sephora.com.