beauty

Behind The Scenes: SINE's Designer Explains How One Print Inspires A Collection

August 16, 2010 by Eileen Conlan
shefinds | beauty
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Ever wonder where the print on your favorite dress came from? I did– so I visited Micaela Ezra, the designer of a contemporary brand we love, SINE (along with two other lines, relaxed sportswear line Parameter and the more formal Laila). I love the breezy prints SINE is known for, as well as the cool silhouettes that make getting dressed super easy.

Micaela (pictured above with creative director Maytal Sharifi) let us in on what happens behind the scenes, from start to finish. See the video below, where Micaela, originally from Australia (and formerly a designer at Cynthia Steffe,) explains how just piece of fabric inspired an entire collection.

Click through  to see the slideshow to learn more–and then shop the pieces on sale now at Bluefly and more on Sine’s website.

Check out more of the best news, plus see all of our favorite online sample sales, and this week’s sales and deals. Get the last of the summer dresses, sheath dresses, and skirts.

 

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