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I started wearing Benefit Hoola bronzer in highschool. I’m not going to say how many years ago that was, but it was when the product first launched (okay, it was 15 years!). I am one of those girls that’s obsessed with looking tan year-round–it’s my biggest priority beauty-wise. If I only have a few minutes to apply makeup in the morning, you better believe it’s going to be bronzer (sorry concealer and mascara, you’re second fiddle). Over the years I’ve tried different ones–but I always come back to Hoola.
To start, the packaging is awesome. I know that shouldn’t matter, but it does. The brush that comes with it is totally soft and works perfectly for application (you don’t need to buy another brush–cha ching). The bronzer color itself is perfect–I have medium skin tone and it makes me look like I just had a weekend in Miami, not like Tan Mom. I apply it to my forehead, cheekbones and nose. It also serves to set my foundation if I’m wearing any. Also, for a product that I use every day, it actually lasts a really long time (I don’t feel like I’m always buying a new one).
Get it now: Benefit Cosmetics Hoola Matte Bronzer ($29)
Ariana Grande, Julianne Hough and Kylie Jenner are also fans of Hoola, which has been a bestseller for Benefit pretty much since it launched. This is cool: for a limited time starting in March, customers can customize their box and brush with engraving for only $5 more!