Our Editor's Favorite Beauty Launches Of August 2019

August 26, 2019 by Alisha Stacy
shefinds | beauty

A big part of our job here at SheFinds is to test all of the new beauty products that make their way to the market whether it’s hair, skincare, makeup, you name it. And we’re not complaining about it! To be able to play with products before they launch(i.e getting to spend more time with them) really allows us to decipher what is worth mentioning to you and most importantly, if it actually works.

Since there are so many new launches that roll out each month, we like to help you cut through the clutter and get straight to the good stuff. So that’s why we rounded the only 6 new beauty products from August that are worth your time and money.

But that’s not all, we also wanted to give you an inside scoop on some exciting new launches that are right around the corner. So don’t forget to scroll to the bottom to be one of the first to check them out!


Need some inspo for your next shopping trip? Our editors quickly became obsessed with these new launches and highly recommend you give them a try as well.

La Prairie Skin Caviar Eye Lift ($480)

There is no doubt that this eye serum comes with a hefty price tag, but it also delivers a *ton* of benefits including lifting, firming, and smoothing as well as anti-puffiness and anti-wrinkle capabilities. So in the end, it is worth it.

Drybar Jump Start ($29)

A styling serum that reduces the time it takes to blowout your hair, adds volume and texture and protects it from the heat? Sign us up!


 lilah b.’s Glisten + Glow Illuminator ($32)

Whether you apply this to your cheekbones, eyelids, cupid’s bow or all of the above, you will have a gorgeous natural-looking glow.

Moroccanoil Color Depositing Masks ($28)

These new hair masks from Moroccanoil not only allow you to experiment with a new hair color (or make your existing color more vibrant) but also work to restore hair health in the process.

Giorgio Armani Matte Nature Lip Maestro ($38)

The velvety soft and long-lasting Lip Maestro collection just got bigger with the launch of 10 new shades inspired by the beauty of earth’s natural elements. Trust us, finding your perfect nude will be a walk in the park.

Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 1 ($60)

The first launch in the new Norvina Collection will be this 25-shade palette (the largest one to date for the brand) that has highly pigmented and iconic colors.


Mark your calendars! These products will be here before you know it and you don’t want to miss out on them.

Urban Decay Ultimate Brush-Off Powder ($36), launching September 1st at Ulta

Unlike any other translucent loose powder, this product will absorb oil and shine for a demi-matte finish, and get this, it doesn’t have flashback!

Laura Mercier La Palette Naturelle Face & Cheek Palette ($52), launching August 28th

The limited-edition palette including bronzers, blushes, and highlighters not only give you a natural sun-kissed glow but during the month of September 100% of the proceeds will be donated to the Laura Mercier Ovarian Cancer Fund (LMOCF).

Oribe Serene Scalp Exfoliating Scrub ($52), launching September 3rd

We all know how important exfoliating your face is, but it’s also important to not forget about your scalp. This new scrub will purify the scalp while nourishing your hair to leave you with healthy locks.

Zoeva Authentik Skin Natural Luminous Foundation ($28), launching September 10th

This lightweight and luminous foundation will be available in 44 inclusive shades and will give you that your-skin-but-better finish.

SheFinds receives commissions for purchases made through the links in this post.


Marketing Manager, Contributing Editor

Alisha Stacy creates compelling branded content for SheFinds--on behalf of clients as our marketing manager, and e-commerce posts as a contributor to the editorial team. She covers the latest in fashion, beauty, and lifestyle. You can reach her at [email protected]

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