You can save a lot of money on your weekly grocery store trip simply by clipping coupons and keeping your eye out for deals. But there is one aisle that offers few savings, even if you forego name brands for generic labels: the cereal aisle.
Dr. Barry Sears, a leading authority in anti-inflammatory nutrition and president of the Inflammation Research Foundation, says the biggest ripoff you’ll find at the grocery store is one that has become a breakfast staple for millions of people — one that isn’t as healthy as you might think.
“Breakfast cereals are overpriced for the cost of raw materials,” Sears says. “[They] enter the bloodstream as glucose very rapidly, thus increasing insulin secretion that leads to low blood sugar. There are essentially glorified table sugar.”
Interesting, cereal prices have actually gone up more than 75 percent since 1983, with the average box of cereal now setting us back anywhere between $3 to $5. If you absolutely have to get your cereal fix, the good news is that most large supermarkets offer coupons for cereal so there’s usually an opportunity to save a few cents on a box.
If your goal is to save money at the grocery store, eliminating cereal is the first of several steps you can take. Nutrition Consultant Stacy Goldberg of Savorfull says most prepackaged and prepared foods are going to cost you a lot more than necessary. A few expensive examples include pre-cut fruit, prepackaged food combinations like carrots and salad dressing, sushi, and prepared foods, Goldberg says.
“Quite often stores will offer prepared foods (such as Chicken Parmesan) already made, but some offer the products pre-prepped (breaded, seasoned, cleaned) and you can cut your prep time and costs in half,” Goldberg says.
For more shopping and health tips, check out The one thing you should never buy on Black Friday and This is the worst thing to eat for breakfast, according to a trainer.