Today, Racked (via WWD) reports that more and more major brands are using neuromarketing to figure out what consumers want. For the record, neuromarketing is just what the sound of the word conjures up – think input devices strapped to test shoppers’ heads, reading their brainwaves as they move through a store. This brainscan technology allows retailers to figure out how people react to luxury signifiers (like the red heel on a Louboutin show, above), store design, and so forth.
I hope not to be neuromarketed at anytime soon, but with various anonymous luxury brands as well as companies like Google jumping on the bandwagon, it’s probably inevitable. Instead it seems best to go shopping knowing exactly what I like. This fall, it’s perfect Frye Chelsea Boots and a luxurious, draped sweater dress, two items from which no amount of brainscan technology could dissuade me.