Birchbox Just Launched Their Debut In-House Brand!

October 15, 2015 by Rachel Gulmi
shefinds | beauty

Birchbox is known for their vast selection of beauty and grooming products, sold by all the major retailers. However, Birchbox is adding themselves to the list of brands being sold through their site as they just launched their inaugural in-house line called LOC (Love of Color).

LOC is fully developed by Birchbox and consists of highly-pigmented makeup products. For their first collection, Birchbox collaborated with YouTube beauty star Tati Westbrook, who selected and named each of the shades for the upcoming season.

“We are incredibly focused on our customer’s needs and when we heard they wanted help understanding and translating trends, we felt equipped to deliver that ourselves,” said Katia Beauchamp, co-founder and CEO of Birchbox, in a press release. “We’ve advised and guided several other brand partners, so product development was a natural extension for us ­ and an exciting new challenge as we celebrate our five­year milestone.”

LOC’s Fall/Winter ’15 collection features two products in different shades: Vibrant Matte Lipstick $8 and One & Done Eyeshadow Stick $10. What’s more, both products are cruelty-free and paraben-free! These products are also available in five value sets, ranging from $18-$46.

“Bringing the latest beauty trends to life is something I do for my followers every day on YouTube, so it’s incredibly exciting to introduce them to a brand­new makeup collection that I helped develop,” said Tati Westbrook. “These shades will go perfectly with everyone’s fall and winter wardrobes!”

Birchbox will begin sampling LOC products in its November boxes.

Don’t miss Ariana Grande’s new hair color and you need to check out Laura Mercier’s Master Class Colour Essentials Palette!

[Photo: Birchbox]



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