X
X

Enter to win a free product from Dr.Brandt

*By entering to win, you agree to receive future emails from Dr.Brandt and SheFinds.

beauty

Birchbox Just Launched Their Debut In-House Brand!

October 15, 2015 by Rachel Gulmi
shefinds | beauty

Birchbox is known for their vast selection of beauty and grooming products, sold by all the major retailers. However, Birchbox is adding themselves to the list of brands being sold through their site as they just launched their inaugural in-house line called LOC (Love of Color).

LOC is fully developed by Birchbox and consists of highly-pigmented makeup products. For their first collection, Birchbox collaborated with YouTube beauty star Tati Westbrook, who selected and named each of the shades for the upcoming season.

“We are incredibly focused on our customer’s needs and when we heard they wanted help understanding and translating trends, we felt equipped to deliver that ourselves,” said Katia Beauchamp, co-founder and CEO of Birchbox, in a press release. “We’ve advised and guided several other brand partners, so product development was a natural extension for us ­ and an exciting new challenge as we celebrate our five­year milestone.”

LOC’s Fall/Winter ’15 collection features two products in different shades: Vibrant Matte Lipstick $8 and One & Done Eyeshadow Stick $10. What’s more, both products are cruelty-free and paraben-free! These products are also available in five value sets, ranging from $18-$46.

“Bringing the latest beauty trends to life is something I do for my followers every day on YouTube, so it’s incredibly exciting to introduce them to a brand­new makeup collection that I helped develop,” said Tati Westbrook. “These shades will go perfectly with everyone’s fall and winter wardrobes!”

Birchbox will begin sampling LOC products in its November boxes.

Don’t miss Ariana Grande’s new hair color and you need to check out Laura Mercier’s Master Class Colour Essentials Palette!

[Photo: Birchbox]

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

The One Hyaluronic Acid Product Dermatologists Swear By For Women Over 30

April 20, 2018 by Emily Belfiore
It's the best of the best

beauty

This Anti-Aging Serum Is So Good It Has A 5-Star Review On Sephora

April 20, 2018 by Emily Belfiore
It's out of this world!

beauty

4 Life-Changing Foundation Tricks You Should Try For Younger-Looking Skin

April 20, 2018 by Jessica Harrington
It's all about flawless application!

beauty

7 Concealers Every Woman Over 30 Should Be Using

April 19, 2018 by Emily Belfiore
They're the best of the best!

beauty

Lush Cosmetics Just Launched The Cutest New Mother's Day Collection

April 18, 2018 by Jessica Harrington
Mother's Day shopping complete.

beauty

The $2 Product With Amazing Reviews & Reputations Everyone Should Own

April 18, 2018 by Emily Belfiore
It's a total lifesaver!

beauty

The Best Anti-Aging Moisturizers That Are Made With Natural Ingredients

April 18, 2018 by Emily Belfiore
They work better than those other ones

beauty

5 Haircuts Celebrities Swear By To Look 10 Years Younger

April 18, 2018 by Jessica Harrington
Give one of these a try.

beauty

This Easy-To-Use Gadget Will Make You Rethink How You Shave

April 17, 2018 by Brianna Peters
It's amazing!

beauty

You Heard It Here First: Tamanu Oil Is About To Blow Up In The Beauty World

April 17, 2018 by Jeanine Edwards
It's a beauty game-changer.

beauty

4 Cheap Natural Cruelty-Free Products Dermatologists Swear By

April 17, 2018 by Emily Belfiore
Everyone should be using these!

beauty

6 Beauty Products That Are ALWAYS Selling Out At Sephora

April 17, 2018 by Emily Belfiore
They always fly off the shelves!

beauty

4 Life-Changing Makeup Products You Should Try For Younger-Looking Skin

April 17, 2018 by Jessica Harrington
These are amazing.

beauty

Stowaway Cosmetics Just Debuted The Most Amazing Color-Changing Lipstick Ever

Lipstick is hands down one of the beauty items I ...

beauty

This Easy-To-Use Gadget Will Make You Rethink How You Shave

We've all been there. You're supposed to head ...

beauty

You Heard It Here First: Tamanu Oil Is About To Blow Up In The Beauty World

I'm lucky to not have super sensitive skin, but ...

beauty

I'm 24 And I Got Lip Injections--Here's What I Looked Like Before And After

I have been insecure about my lips for as long ...

LOAD MORE
+
LOAD MORE POSTS