Bizarre Alert: Vera Wang was where?

March 29, 2006 by SheFindsJacquie
shefinds |


photo: autostock

Ok, Vera herself wasn’t anywhere near a race track. But her name was. Plastered on the hood of the #49 BAM Racing Dodge for all 75 million Nascar fans to see. I happen to know that the 49 is not a very strong car at the moment and the team has a rookie driver. What was Vera thinking?! Another superstar designer selling out? Not really, the primary sponsor of the 49 is Serta. You know the mattress company with the talking sheep? That’s them. Vera Wang has taken her bridal empire to yet another audience in teaming with Serta to design beds featuring elements of Vera Wang style, including her company’s triple-heart monogram. The collection debuted in Vegas with models decked out in Wang wedding creations. The least expensive option is $999 for beds that mark Serta’s 75th anniversary. The $1,299 beds are tied to Serta’s partnership with the Susan G. Komen Foundation. The $1,499 beds are keyed to a bridal theme. The bridal business is a $120 million dollar market and now your mattress can match your gown. And the Nascar team sponsorship? Well, Nascar’s fan base is almost 50% female and sponsors like Tide, Betty Crocker, and Cheerios have been joined by the likes of Vassarette lingerie. I’ll cut Vera some slack, the fact is- I’d never have known if I hadn’t been watching…

 

Tags:

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Style

What Are These Sculptural Bamboo Bags We're Seeing Everywhere? Cult Gaia, Baby.

June 21, 2018 by Jeanine Edwards
Here's what you need to know.

beauty

4 Hair Trends Everyone Will Be Wearing This Summer (& They're Not Balayage!)

June 21, 2018 by Emily Belfiore
Call your hairstylist now!

beauty

This Self-Tanner Works SO Well It Keeps Selling Out At Sephora

June 21, 2018 by Emily Belfiore
Get the perfect summer glow without leaving the house!

Food

4 Proteins You Should Eat For A Natural Energy Boost

June 21, 2018 by Lisa Fogarty
Eat These 4 Proteins For A Natural Energy Boost

beauty

When Will The Jaclyn Hill x Morphe Vault Collection Be Available? We Have The Answer.

June 20, 2018 by Lisa Fogarty
We can't wait for it to launch!

beauty

The Bizarre Product That Actually Gets Rid Of Under-Eye Bags SO Fast

June 20, 2018 by Emily Belfiore
It's a serious game-changer!

Fashion

The One Sneaker Trend Everyone Will Be Wearing (They’re Not White!)

June 20, 2018 by Jessica Harrington
We LOVE these.

Lifestyle

Wellness Wednesday: 4 Small Changes You Can Make ASAP For A Healthier Lifestyle

If you're like most people, living a healthier lifestyle ...

LOAD MORE
+
LOAD MORE POSTS