beauty

Blake Lively Just Launched Her Lifestyle Website 2 Days Early

July 21, 2014 by Sara Alderman
shefinds | beauty

It feels like Blake Lively‘s lifestyle website has been in the works for years. Then about 10 days ago, we finally got an official launch date. Then a name. And finally, the website is now live. You can visit preserve.us and find out how to achieve a very one-of-a-kind, curated life, courtesy of the Gossip Girl actress.

We checked out the website and here’s what’s on there so far. An Editor’s Letter, in which Blake says that the “cornerstone” of her website is that “Everyone has a story to tell.” Therefore, it’s not going to just be Blake telling us what we should like or what to buy, but a whole group of people.

But here’s where the site starts to sound less goop-y. Within Preserve’s first year, 5% of every purchase in the three shopping categories (Taste, Style & Home) will go to the Covenant House, which is an organization that protects homeless and abused youth.

Okay, now we know you want to know what kinds of things Blake is pushing on us. The most expensive piece rings in at $2,000 and is a World Marquee lights display. While the least expensive thing is…$7 ketchup. So still kind of absurd, but, you know.

Is this goop 2.0? Let us know what you think in the comments below!

CHECK OUT PRESERVE NOW

[Photo: Splash News]

Author:

Sara Alderman has covered topics from fashion to beauty and beyond.

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