What: Now this is a trend we can afford–renting designer brands.
Why: I don't know about you, but after my splurge on the perfect holiday dress—not to mention dozens of Christmas gifts for family and friends—I simply don't have the cash to ring in the New Year like any self-respecting fashionita should: with lots of bling, of course. So when I heard about websites that were renting jewelry and accessories, I felt like I'd found the Holy Grail of fashion.
Blingyourself.com rents out high-end jewelry and accessories (we're talking Christian Dior, Gucci, Rolex, and John Hardy, to name a few). To use the site, customers simply register as a Guest Member, a Premium Member for $10 per month or $100 per year, or rent as a non-members for $70 per week or $140 per month. Renters can then borrow a maximum of three items at a time for an indefinite amount of time (pending upstanding account status, of course). Just like ordering a DVD from Netflix, bling is delivered in prepaid envelopes complete with return labels for customers to send back at their convenience. Renters eager to receive their bling for a last-minute New Years party can opt for expedited overnight shipping for an additional fee.
And then there's Bag Borrow Or Steal, which has been lending budget-conscious fashionistas designer handbags for years. SheFinds covered it ages ago, and it continues to offer a brilliant alternative to actually forking over all that money for a special clutch you'll only carry once in a blue moon.
There's no shame in renting, ladies. If someone asks how you could afford diamonds and Balenciaga on your budget, just smile and tell them your Aunt Ida hooked you up this year.