According to The Daily Mail, the cult item of the moment (amongst middle class British moms that is) is anything by the colorful, cheerful brand, Boden.
From the retro-patterned coats to a bright printed blouse, the brand’s definitely won us over. We can see why so many are addicted (even Michelle Obama is rumored to have requested a catalog). We also dig their photo campaign – the models are set in “real” life rather than in a creepy white space. Although, this chick above looks like she got so excited about her spotty scoop neck that she messed up her friend’s card trick – a problem so many of us face in our daily lives.