When we realized you can monogram pretty much anything besides the usual mix of canvas tote bags and pendant necklaces, we kind of went on a crazy personalizing spree. Our Prada sunglasses and Cambridge satchels are one-of-a-kind thanks to two or three simple letters. To add to the bunch, Bottega Veneta now offers the service to monogram your luggage. So when you’re standing around at baggage claim, you’ll prevent any argument over whose bag is whose. If you’re not looking to customize anything right now, at least have a look at their site, where you first type in your initials and the line’s stock of signature luggage displays it as you browse. If that isn’t genius marketing, we don’t know what is.