Bra Shopping Just Got A Little More Bearable, Thanks To True&Co.

April 23, 2013 by Jeanine Edwards
shefinds | Shop

Full disclosure: my boobs are nothing to brag about. They’re relatively small, kind of deflated and pretty unimpressive. So you can imagine bra shopping isn’t my most favorite pasttime. My usual plan of attack is to only bra shop once a year and during that trip I buy at least 12 bras so that I don’t have to do it again for another year.

Sound like your MO, too. Well I was just put on to this amazing site that will change the way you bra shop forever. It’s called True&Co. and it’s basically like having a personalized bra consultant without actually having a complete stranger touch and asses your breasts. Genius, right?

Here’s how it works: you go to and take a quick 11 question quiz that allows the magic bra consultant to determine your needs. Then, the consultant recommends 2 bras for you to try–you choose 3 more to test out. You pay a refundable $45 deposit and you’ll have all 5 bras sent to you to test out in the comfort of your own home. Throw your favorite shirt on over them, jump around–do whatever you have to do to ensure these babies work for you. When you’ve settled on the ones you like best, keep them and send the others back. It’s as simple as that.

Obsessed yet? Oh wait, there’s more. You’re not choosing from some rinky dink, no name bras–we’re talking DKNY, Eberjey, Calvin Klein and more. Ready to revolutionize the way you bra shop? Get started ASAP.


For more lingerie we love, check out Splendid lingerie and Ella Moss lingerie.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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