To be honest, I was never the biggest fan of Coach. I could never get into the whole monogram craze, and preppy has never been my style. I had always consided Coach to be elitist, stale, and well, boring. But apparently, the tide is turning and Coach is shiftng gears to relate more to their customers. They've teamed up with brickfish.com to launch a Design A Coach Tote contest where entrants upload their own graphic onto a Coach tote template provided through the site. All of the submitted entries are currently on display at brickfish.com, and some are pretty incredible.
So what's the point? The winner will have his or her tote manufactured and sold as a limited edition series in stores and online. Oh, and Coach will throw in a $2,500 shopping spree, $500 cash prize, and a little soiree to toast the winner. Maybe Coach isn't so stuffy after all..
Enter to win at: brickfish.com (and hurry up – the contest ends August 4th.)