British Department Store Debenhams Launches Ultralight 1.7 Ounce Bra
July 25, 2011
Debenham’s 1.7 Ounce T-Shirt Bra
Forget embellishment or excessive padding, this season it’s all about featherweight bras—at least for British department store, Debenhams. The chain recently launched a line of lightweight T-shirt bras, each weighing merely 1.7 ounces.
According to WWD, the bras are so light in part because of the lack of thread—instead of stitching, the manufacturer used “bonded seaming.” And at only £18 (that’s just $29), it might be worth the flight just to snag one.