It’s only the first day of London Fashion Week, but the Brits are already outdoing New York City and offering much better digital access to backstage shenanigans and the runway shows themselves. Guess the race to be the first to do anything on the newest everything really never stops.
The new iPhone 5s was just announced three days ago and isn’t even available for pre-order yet. But that’s not stopping tech-savvy Burberry from getting ahead of the rest of the world and using Apple‘s newest technology to bring fashion to the masses.
With Apple’s brand new iSight camera, which auto-stabilizes images and immediately corrects exposure even on real-time panorama shots, Burberry will begin to build up excitement leading up to the brand’s spring/summer 2014 show on Monday, Sept 16. Fans and fashion-lovers can see photos and watch videos taken exclusively with the iPhone 5s uploaded on all of Burberry’s social media channels and the Burberry site starting today.
Watch the video below to get a glimpse of what you’ll be seeing over the next few days from the Burberry and Apple fashion-brought-to-you-by-tech collaboration.