Back in July, founder Christopher Burch (ex-husband of Tory Burch) sold the intellectual property rights and trademarks for C. Wonder to Xcel Brands. Now, celebrity stylist Brad Goreski has been hired by Xcel Brands as creative director for C. Wonder.
In addition to his role as creative director, Goreski will also serve as the on-air personality for C. Wonder on QVC. It will be launching exclusively in 2016 and include apparel, accessories and jewelry. Details on the line are still vague but the team seems optimistic about it. “I want to make people feel excited and wonderful. I want them to feel that they are ready to have the best day of their life,” he told WWD.
Goreski has worked with Kate Spade in the past and is a member of Fashion Police. He also got his start on Rachel Zoe‘s Bravo show The Rachel Zoe Project.
[Photo: C. Wonder]