Why: I’ve been into shimmery cream eye shadow since I got a tube of Maybelline Cool Effect eye color who knows how many years ago. It became the base of many a night-out eye, and then, it seems, they discontinued it. Perhaps it was a sign, because the ensuing gap in my eye makeup wardrobe led me to tarte’s Lock & Roll Creaseless Eyeshadow Duo ($17).
Now, it says creaseless in the name, but in this age of digital cameras (with zoom functions), documentation from the weekend often disproves such claims. But somehow, this cream-and-powder duo clings to lids indefinitely. I know this because, in the many Friday night photos in which my eyes are (Alluringly? No, probably not) angled downward, there it is: a pretty, light-deflecting wash of slightly-hued shimmer. The cream, which is supposed to be applied as a bottom layer, dries within a few seconds. Follow with the powder and the stuff seriously won’t budge all night long.
Get Yours: Sephora.com