Having trouble pulling the trigger on a new pair of shoes? Let Kim Kardashian help. Or so says ShoeDazzle.com, which lauds Kim as co-founder and chief stylist. The site also uses a panel of experts to pick shoes for you on a monthly cycle, based on your answers to its Fashion Survey.
Once they've determined your style, ShoeDazzle's expert stylists pick five shoes for you, like this sample pair of boots. If you like one, great, that’s your shoe for the month and they ship it free. If you don’t, you can ask for five more or “skip this month,” which means you won’t be charged the monthly $39 fee.
What did I expect from my “personal shoe stylist”? Well, the survey seemed oversimplified and sort of cheesy. Each of the four parts—runway looks, shoes, brands, and celebs—shows you three pictures and asks you to pick which you like best. I would have liked them to ask me directly whether I wear flats or heels more, if I liked ankle straps or slingbacks, and what color dominates my closet.
A more direct, yet hands-off celeb endorsement is the deal between Piperlime and Rachel Zoe. On the site, there’s a link to Zoe’s picks which range in price and style (though, Rachel does love the expensive designers). Overall, the advice is of the take-it-or-leave-it variety, with no strings attached.