Who: Sienna Miller
Wearing: Genetic Denim’s Recessive Straight Jean
The Backstory: One wouldn’t necessarily think of going into the super-competitive denim business as a joint venture, but that’s what New York restauranteur Scott Sartiano (of NYC’s iconic restaurant, Butter), businessman Ali Fatourechi and denim industry cult hero Shaun Hurley did, launching the hot scenester line Genetic Denim.
Genetic Denim seems to get it right. Their philosophy is basically that since we can’t pick our genes, we definitely have the right to pick our jeans. They concentrate on the fit of the denim, rather than masking techniques like crazy washes, whiskering and wild embellishments. They’re also known to be the softest jeans on the market today. And the fit? Perfection.
Steal Her Style: If you’re looking to steal Sienna’s style, grab Genetic's Recessive Zipper Jean or their Recessive Gene Straight Leg Jean. Available in sizes up to 32, this is a definite must-have for every woman’s wardrobe.
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