Why: There was Stella McCartney for adidas, Kate Moss for TopShop and now, Scarlett Johansson for Reebok (which is, interestingly enough, owned by adidasâ€¦but I digress).
This March, Scarlett came out with her â€˜Scarlett Hearts Rbkâ€™ line, featuring lifestyle athletic wear such as leggings, street sneakers and hooded sweatshirts. The items available now range from $40-$100, which is not bad for a celebrity clothing line.
Although the materials arenâ€™t technical (a.k.a. better for yoga or grocery shopping than for a sweaty run), Iâ€™m still liking the short-sleeve hooded tunic -â€“ the most expensive item, of course. Still, if more celebs should have a fashion sense like this â€“- or let the company do the designing -â€“ thereâ€™s a chance weâ€™d pick up more of it.