The heart breakers at Racked just ran a story, complete with quotes, about Chanel‘s CEO Bruno Pavlovsky giving a big #sorryimnotsorry excuse for why the company won’t be launching eCommerce any time soon. He cited the in-store, touch-it-feel-it experience as crucial to brand:
It’s a strategic choice. It’s a choice to say, ‘Guys, you can see whatever you want on the internet, but we want you to come to the boutique, because we feel that in the boutique we can give you the right understanding of the brand.’ So, yes we could sell handbags on the internet. But my feeling is that it’s not qualitative enough and it’s not the kind of service that we want to give to our customers — at the moment.
Has Bruno ever heard of eBay? Or Shopbop? Or Bluefly? Because there are plenty of buyers (and sellers) who would argue that the online Chanel handbag experience is, in fact, “qualitative enough.” You may not be able to fill your cart with 2.55’s on chanel.com, but we found 7 other sites where you can. Click through our slideshow above to get your chain-strap fix.