Charli XCX Is Teaming Up With Boohoo To Expand To The U.S.
August 21, 2015
Singer Charli XCX is making her way into the fashion industry with her first ever collaboration! She’s teaming up with UK-based retailer Boohoo to create three unique collections spanning over an 18-month period and will reflect her classic 90s style. The 20-piece collection will be available to shop on October 26, just in time for the holiday season.
“We are thrilled to be collaborating with Charli XCX and to be the first fashion brand to work with her in this way. Our customers love her music and her style as such; she is a perfect fit for the brand,” Boohoo CEO’s Carol Kane and Mahmud Kamani said in a press release. “The synergy between music and fashion grows stronger daily and at boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices. Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love.”
Boohoo’s fastest growing market is in the U.S., according to WWD. It’s mainly due to their first U.S. campaign called “We are U.S.A.” and featured Bella Thorne and Hannah Bronfman. “The partnership with Charli XCX, a globally recognized pop star is an appropriate complement to boohoo.com’s robust marketing bid for the US market,” it states in the press release.
As for Charli XCX herself, she said she “had so much fun” with the collaboration. She also said, “I can’t wait to get it out there and to wear it myself. It’s a fun, bold and electrifying collection and I hope everyone loves it!”