CheapsKate’s Guide To Shopping In July: What To Buy This Month

July 1, 2013 by Katelyn Holland
shefinds | Style

Although most people like to spend this month sitting on their porch with a drink in their hand, there are actually a ton of great sales going on in stores and online. Yes, it’s hot out and the last thing you want to think about is clothing, but you don’t want to ignore these deals–especially because most of them are on summer items you can wear now. But what should (and shouldn’t you) buy this month? Check out all of my tips to find out: 

Swimsuit sales start in July: According to Mark Di Vincenzo, author of Buy Ketchup in May and Fly at Noon: A Guide to the Best Time to Buy This, Do That and Go There, July is the best time to buy a new swimsuit. Bathing suits start appearing in department stores in January, so by July most people have bought their new swimsuits. Department stores start marking down their inventory, meaning you can score several cute new suits at great prices. Right now, both Target and Victoria’s Secret are having swimsuit sales. [HelloWallet]

Shop in the clearance section: Take advantage of July’s clearance racks. Retailers are making room for new collections. You may have noticed the recent influx of designer sales (The Outnet, Net-A-Porter and Nordstorm are all featuring sales right now). Designer fashion is usually always a season ahead, so runway favorites from the spring and summer seasons are seriously marked down right now.

Get deals on jewelry: July is one of the 6 “non-gift-giving months.” The gift-giving months are February (Valentine’s Day), May (Mother’s Day), June (graduations and weddings) and October, November and December (Christmas). Di Vincenzo says that during these months prices on jewelry increase. But in non-gift-giving months, like July, you are more likely to see real sales. You’ll also be in a better position to negotiate with jewelers, who are more eager to make sales. [HelloWallet]

Shop for shorts, bathing suits & sandals: There’s still 2 months of summer left, but the season is over in the minds of retailers. July is usually one of the slower months for clothing and apparel sales, so stores will slash prices in order to encourage buyers to shop. According to, there are strong price cuts on summer clothing–up to 62% on average. Prices will continue to drop as the month continues, but expect the selection to get slimmer and slimmer. [CBS News]

Use coupons on top of sales: This is great tip for any time of the year when retailers are having major sales. You’ll get the best deals by using coupons, or online promotional codes, on top of Independence Day sales. Keep an eye out for extra coupons that slash up to an additional 50% off sale prices.  Check websites , like, and promotional emails for additional coupon codes and discounts. [Dealnews]

“Christmas in July” sales: Okay, this one might be an advertising scheme, but it’s worth mentioning. During July, many stores hold “Black Friday” sales or “Christmas in July” sales. Target typically has one of these sales at the end of July. Although these sales don’t feature the rock bottom prices you’ll see on the real Black Friday, there are some good deals to scoop up. [Reader’s Digest]

For more great deals, don’t forget to check out: the best shopping apps, tips for shopping during the summer and why you should be shopping online instead of in stores.


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