If you haven’t heard by now, Chipotle has been having some serious food safety issues. Since October, Chipotle customers have been getting really sick due to an E.coli outbreak. As a result, the company has decided to shut down every location for a short period of time on February 8 to discuss further action plans.
Chipotle CEO Steve Ells met with the Center for Disease Control (CDC) to discuss the E.coli breakout. “I’m hopeful that the CDC will call this over soon,” Ells said. “We know that Chipotle is as safe as it’s ever been before. We are all very confident that this E. coli outbreak would not happen again.”
The company also plans to kick off a brand new campaign to help save its image. According to Bustle, Chipotle plans to “broadcast their brand on television, as well as send direct mail advertisements and post in newspapers.”
Mark your calendars for February 8, burrito lovers!