It’s been a big week for Reed Krakoff. First, the designer made international news as the chosen one for Michelle Obama‘s pre-Inauguration swearing-in ensemble, as well as her Inauguration day suede boots. Now, Krakoff, who also serves as the president and executive creative director of Coach, has announced that the handbag and accessories company will be transitioning themselves into a lifestyle brand – putting themselves up as competition for brands like Tory Burch and Michael Kors. In repositioning as a lifestyle brand, Coach will be expanding their footwear and raising the price point for their handbags to above the usual $300 mark.
And even though in the past the brand has insisted it wouldn’t be entertaining the option of a ready-to-wear line, it seems they are no longer ruling it out. A recent hiring of Sandra Hill – former Paul Smith creative design director of women’s wear – to head up their women’s design department suggests that they may be gearing up to move into clothing. Though nothing has been confirmed, we’re keeping our fingers crossed.
Said Krakoff about the brand transition:
Instead of designing accessories to fill a need, we’re thinking more about the woman, who she is, where she goes, what is her life like and how does it feel, to move Coach from…where you think of a Coach bag, to now when you think of Coach, you will think of a woman or a man and you think of their lifestyle.
More information as this story develops. But in the meantime, click through the slideshow to check out some of our favorite new arrivals from the accessories giant.