With super fakes being all the rage these days, it’s no surprise that designers are getting fed up with knock-offs. So we have to give major props to Coach. The brand just won a $5.5 million settlement case against the Florida-based flea market Swap Shop, which was selling fake Coach items as far back as 2004! But another reason why this is a huge win in the anti-fake war is that this case marks the first time a property owner has been sued for creating knock-offs, instead of websites or factories.
A rep for Coach tells WWD that the brand will continue to check up on the Swap Shop. If they find that the market keeps selling fake Coach goods, the sellers will have to pull the items within 30 days. Or face the wrath of Coach (who has filled more that 700 counterfeit suits).
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