The goal behind launching
Victoria's Secret Pink was to introduce a younger demographic to the retailer, specifically women between the ages of 15-22.
[Photo:
Instagram]
Victoria's Secret Pink has its own spokesmodels, but the first ones were
Alessandra Ambrosio and
Miranda Kerr.
[Photo: Splash News]
Victoria's Secret Pink's current spokesmodel is
Rachel Hilbert. She was chosen to be the face of the brand this June. Fun fact, she's only 20 years old!
[Photo:
Instagram]
Victoria's Secret Pink almost didn't happen. Initially, the CEO at the time (
Sharen Jester Turney) of Victoria's Secret didn't like the idea of the brand because she didn't get it. However, eventually she saw what it could do for their brand and clearly it worked.
[Photo:
Instagram]
Alison Brod's PR firm helped VS Pink become what it is now. Aka, a junior brand that has doubled
Victoria's Secret's sales!
[Photo:
Instagram]