Estée Lauder Just Launched Its New Powder Foundation In A Record 41 Shades
April 23, 2019 by Justine Schwartz
Estée Lauder just released its most expansive powder shade range—ever.
The cosmetics brand rolled out the new Double Wear Stay-in-Place Matte Powder Foundation in a whopping 41 shades, the widest powder shade range in the company’s 73-year history, a rep confirms. The closest product they’ve had before was setting powder available in 5-6 shades.
The expanded range comes as more and more brands are embracing the inclusive beauty trend. Rihanna’s Fenty Beauty became one of the first companies to offer 40 shades of foundation in 2017.
The Double Wear Products is a blendable, matte finish powder that lasts up to 12 hours. The range spans from Porcelain (1N0) to Espresso (8N1). The powders retail for $42 each. Shop now: