Fashion

'Fashion UGGs' Are Now A Thing--And They're Actually Really Cute

February 22, 2018 by Jessica Harrington
shefinds | Fashion

Fashion Baby is a new UGG collection that launched on February 15 and we’re totally loving it right now. Forget about those Classic black, chocolate, and chestnut UGGs. They’re way too basic now in comparison to the Fashion Baby collection. The signature comfy and cozy boot brand has seriously stepped up their shoe game. Just wait until you see these new fashionable UGGs!

Early last week the brand teased the new Fashion Baby line with an Instagram image that read, “Something is going down later this week. Get ready. #FashionBaby #UGGLife”. Then they posted a fun promotional video featuring the first look at the new collection and fans freaked.

Fashion Baby was created with Californian women in mind. The brand says they channeled their spirit and style when it came to mixing glamour and grunge.

“Fashion Baby is a collection that celebrates the California woman’s spirit and style. This woman is a beguiling mix of glamour and grunge. She can be a tomboy or ultra-feminine depending on her mood. Inspired by this dichotomy, we built on our most iconic silhouettes by adding statement sheepskin, oversized patches, and eye-catching details. Bold, whimsical, and uniquely UGG, this collection marks a new expression of the brand – one that is true to our roots and novel in its approach.”

Currently, Fashion Baby features Shag It Crazy, a collection of three multicolored fluffy statement shoes. UGG teases additional lines such as Flower Power, Dream Catcher, and Patch It Crazy, that are said to be coming soon on the website.

Shop the new styles below:

fashion baby ugg

Shag It Crazy Slide in Sun Kiss ($195)

Product details: Our favorite slide is updated with multicolored fluff for a dramatic, 70s-inspired statement piece. The interior is lined with our soft sheepskin, and a sturdy, lightweight sole makes it perfect both indoors and out. Pair with skinny jeans and a vintage tee.

fashion baby ugg

Shag It Crazy Classic Short ($350)

Product details: Our Classic boot is updated with multicolored fluff for a dramatic, 70s-inspired statement piece. The interior is lined with our soft sheepskin, and a sturdy, lightweight sole makes this a go-anywhere boot. Wear with a mini dress or shimmery jumpsuit.

fashion baby ugg

Shag It Crazy Slide in Natural ($195)

Product details: Our favorite slide is updated with multicolored fluff for a dramatic, 70s-inspired statement piece. The interior is lined with our soft sheepskin, and a sturdy, lightweight sole makes it perfect both indoors and out. Pair with skinny jeans and a vintage tee.

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